“A Coach Is”

The existing website for A Coach Is was accomplishing the bare minimum - you could tell what it was and get an idea of what it offered. But the whole point of a nonprofit website is to get community members interested! So we needed to offer way more content and in a much more polished manner.

To refresh and enhance the content it already had, I:

• Created a color palette and font set

• Maintained their logo but created a favicon

• Made a layout to enhance user experience

• Added color to match its desired brand positioning

• Added more images to entice visitors

• Added a detailed portfolio and services page

• Added sign up pages and forms

• Wrote a privacy policy and terms of use policy

• Added SEO

• Ensured a responsive layout

They’re now able to update the website as regularly as they like.