Girl Mom • Football Wife • Author • Brand Strategist

Empowering teams, brands, and women to show up boldly — on the field, online, and in life.

Now Accepting New Opportunities

Insights from a coach’s wife, brand strategist, and woman rewriting the playbook.

Where My Story and Strategy Meet

Real-life stories and insights into balancing motherhood, supporting my husband’s coaching career, and everything in between.

Motherhood + Coach-Wife Life

Navigating the ups and downs of life after divorce, from co-parenting to rediscovering yourself and thriving in new chapters.

Life After Divorce

Tips and resources to help you build a brand that reflects your story, plus branding services tailored to empower athletic and wellness coaches.

Branding + Design

I’m Lauren—a girl mom, coach’s wife, and strategic storyteller. With 9 years in admissions, fundraising, and communications, I now blend digital strategy, content creation, and personal branding to help athletic programs, coaches, and creative entrepreneurs connect with their audience. My mission is to make brands more human, stories more powerful, and visibility more aligned.

A Little About Me

Explore My Communications Work

Lauren Ficklin Friday Night Wives Influencer

The Latest on the Blog

Lifestyle and Mom Blog

What My Late 30s Taught Me About Getting Paid

In my late 30s, I’ve learned that real compensation isn’t just a salary. It’s how peacefully you can live the life your work makes possible.

Why I Never Miss a Game (or Leave the Sideline)

As a coach’s wife, I never miss a game or leave the sideline—not because I have to, but because showing up for my husband is how I choose to love him.

Lessons From My Wilderness Season

What I once mistook as punishment (i.e., law school setbacks, surgeries, divorce, and financial strain), I now see as the wilderness season that prepared me to trust myself and God’s timing.

Our Pre-Football-Season Rituals

Preseason in our house isn’t just a date on the calendar. It’s a shift in rhythm, a set of quiet rituals, and a reminder that we’re in this together from the first whistle to the last.

Book Review: The Paradise Problem by Christina Lauren

The Paradise Problem is a sparkling, emotionally mature romance with fake marriage, billionaire family chaos, and a love story that feels as grown as it is fun.

Book Review: “The Third Gilmore” by Kelly Bishop

Kelly Bishop’s The Third Gilmore is a graceful, quietly rebellious memoir that reveals the vibrant life behind one of television’s most iconic matriarchs.

Book Review: “None of This Is True” by Lisa Jewell

You’ll walk away from None of This Is True with chills, questions, and the unsettling realization that truth is often the most dangerous illusion of all.