Football Coach’s Wife • Girl Mom • Author and Storyteller • Brand Builder

I help women confidently navigate motherhood, life changes, and personal branding with authenticity.

I’m all about sharing real stories from motherhood, life as a coach’s wife, relationships after divorce, and branding tips to help you shine in your journey. Through my blog, I explore the highs, the challenges, and the lessons learned, all while providing practical advice for entrepreneurs building their brands.

Learn More About Me

Discover a blend of personal stories, expert branding tips, and insights into life as a mom, coach’s wife, and creative entrepreneur.

Featured Content

Real-life stories and insights into balancing motherhood, supporting my husband’s coaching career, and everything in between.

My Approach to Brand Building

As a writer, mom, and coach’s wife, I’ve learned the power of storytelling and community. I bring that same passion into helping athletic, fitness, and wellness coaches build brands that reflect their values and resonate with their clients. Through tailored branding strategies and website design, I help coaches transform their passion into a standout brand that inspires and connects.

Work With Me

I'm Lauren—a proud girl mom, a coach's wife, a writer, and a brand builder. After spending years healing from divorce, managing motherhood, and developing my brand, I discovered a passion for helping others navigate similar journeys. Whether sharing insights from my experiences or assisting coaches in building their unique brands, my goal is to create meaningful connections and inspire others to pursue their passions.

A Little About Me

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Lauren Ficklin Friday Night Wives Influencer

Testimonials

‘Lauren communicated well and executed my vision as desired. She was a pleasure to work with and I look forward to working with her again in the future.’ - Candice, Spoils of Wardrobe

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Things I loved about working with Lauren: “the thoughtful walkthrough of website design, formatting, and how to create a theme; Use of images, fonts, content from other platforms to craft pages; Cost was efficient for service; and her Kindness.” - Kristian, kristiandawson.com

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“Lauren’s Instagram grid planner is exactly what I needed! Thank you!” - Megan, Printables Shop

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“Such a great site! Easy to use and easy to find. Thank you so much for our amazing site!!” - Katrina Valentine, Sweet Valentine Bakery

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“I MUST thank you to thee digital creator extraordinaire - you heard it here first - Lauren for helping me realize my vision! She is so detailed, I mean, y’all she even studies color psychology! I didn’t even know that was a thing! But she is so creative! Thank you L Boogie!!” - Dr. Kamala Gipson-McElroy, Where All The Children Are Well

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Explore success stories from clients, readers, and listeners who my stories and my work have inspired.