The Respect the Whistle brand was in its infancy, with only a concept and a vision for its future. The goal was to create a cohesive and shareable identity that embodied the core values of leadership, discipline, and integrity, appealing to coaches across all sports.

To bring the Respect the Whistle brand to life, I:

• Developed a logo that visually represents the brand’s mission and values.

• Designed a distinctive color palette and font suite to establish a cohesive and recognizable identity.

• Crafted a professional Instagram page, including a curated feed, highlights, and engaging posts to connect with the target audience.

• Created a brand voice and strategy to ensure consistent messaging across all platforms.

• Built templates and content guidelines to streamline future content creation.

• Strategized and implemented a social media content calendar to build momentum and foster audience engagement.

With these elements in place, Respect the Whistle now has a strong foundation to grow into a recognizable and impactful brand for coaches, athletes, and their communities.