The football team had no social media presence before 2022, missing an opportunity to connect with players, parents, and the broader community. They needed a dedicated Instagram page to showcase team achievements, highlight player development, and build a stronger online identity.

To create and maintain a professional, engaging Instagram presence, I:

• Built the Instagram page from scratch, growing it to 890 followers and reaching 23.6K monthly views.

• Designed a custom profile photo and wrote a clear, engaging bio to reflect the team’s mission.

• Developed relevant Highlights to organize key content for easy navigation.

• Curated a visually appealing Instagram grid to tell the team’s story cohesively.

• Created consistent Story and Feed content to keep followers engaged and informed.

• Provided ongoing content management and strategy since March 2022.

With these efforts, the football team’s Instagram has become a vibrant platform for celebrating achievements, fostering community support, and showcasing the program’s growth and success.