The existing Instagram presence for Coach Ficklin lacked cohesion and strategy. While he had a solid following of 1,325, the profile wasn’t optimized to reflect his professional expertise or connect with his audience effectively. He wanted an elevated, curated social media presence to engage followers and grow his platform.

To give his Instagram a professional, polished, and impactful look, I:

• Increased his follower count from 1,325 to 2,016 in 18 months.

• Designed a new profile photo and crafted a clear, engaging bio.

• Created a custom Linktree to streamline access to his key resources.

• Revamped his Highlights for relevance and better organization.

• Curated his Instagram feed to reflect a cohesive, branded look.

• Developed a strategic content calendar to maintain consistency and engagement.

With these updates, Coach Ficklin’s Instagram now serves as a dynamic platform for connecting with his audience, showcasing his coaching philosophy, and growing his personal brand.