Welcome to Lauren’s Blog

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Hi there and welcome to my blog!

Here, we discuss everything involved in the life of a millennial woman! From business and career, branding and web design to parenting and relationships, hobbies and interests, you’ll find it here.

And if for some reason you don’t, feel free to search or message me. In the meantime, look around and enjoy!

Everything Your Professional Portfolio Needs
Branding Lauren Ficklin Branding Lauren Ficklin

Everything Your Professional Portfolio Needs

Professional portfolios aren’t just for creatives anymore! You can have one too. They keep track of your biggest accomplishments so that you can assess your performance, build upon it, and visually communicate your value to others. In this blog post, I’ll walk you through the four components of a portfolio.

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How to Start an Etsy Shop
Branding Lauren Ficklin Branding Lauren Ficklin

How to Start an Etsy Shop

This guide is for all of my fellow side hustlers, entrepreneurs, and creatives. It walks you through the steps needed to start an Etsy Shop.

1. Decide on a name.

2. Write your bio.

3. Write your Shop story.

4. Set your preferences and policies.

5. Create your listings

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5 Tips for Using Images on Your Website
Branding Lauren Ficklin Branding Lauren Ficklin

5 Tips for Using Images on Your Website

This week's tips for all of my fellow side hustlers, entrepreneurs, and businesswomen has to do with the images we use on our website. You absolutely SHOULD have images on your website! However, there are some very important tips for uploading the images to make sure they're working for you.

1. Match the image to your website's aesthetic

2. Compress the image file size

3. Put keywords in the image's alt text

4. Scale and crop the image as needed

5. Link internally when appropriate

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